
Seni Kamara
RESPONSIBILITY:
Ethical AI Research & Strategy, Augmented Intelligence Framework Development, LLM Upskilling Design & Delivery, Executive EducationEXPERIENCE:
15+ Years (Digital Strategy, Data Science, Entrepreneurship) | ~20 Years (Teaching, Training & Knowledge Transfer)A Journey Driven by Disruption and the Pursuit of Knowledge
“My path has been anything but linear, defined by a ‘disruptive mindset,’ an unwavering embrace of lifelong learning, and a profound passion for sharing knowledge. My academic foundation began with a BA in Economics, leading to an initial foray into the finance sector. While this provided solid analytical grounding, my entrepreneurial spirit and a desire to not just learn but also to teach and empower others soon steered me towards building something new.
This conviction led me to entrepreneurship in my late twenties. For over a decade, I created, managed, and successfully exited several businesses, including a real estate brokerage and a digital marketing agency. This hands-on experience in the trenches—learning everything from web development and server management to content generation and SEO—was my first deep immersion into the practical power of digital technologies, and also where I began honing my skills in breaking down complex topics for diverse teams.
Around the early 2010s, witnessing the dawn of the digital age, I foresaw the profound shift towards a data-centric world and decided to pivot my career once more. This was a professional change and a personal commitment to understanding, applying, and disseminating knowledge to shape the future. I believe in challenging legacy systems and championing decentralization and community empowerment – principles that resonate deeply with the transformative potential of technologies like AI when applied ethically. My intensive academic pursuits that followed are a testament to this dedication to both learning and teaching. I’m not only studying change; I’m dedicated to architecting pathways for navigating it responsibly and empowering others with the skills to do so.”
Core Areas of Expertise
Ethical AI & Governance: Developing frameworks for responsible AI adoption, policy design, and risk mitigation in LLM deployment.
Augmented Intelligence (AuI): Researching and designing human-AI collaboration models that enhance knowledge worker capabilities, decision-making, and well-being.
LLM Strategy & Upskilling Program Design and Delivery: Advising organizations on strategic LLM integration, designing and delivering high-impact training and executive-education programs that promote their effective—and ethical—use.
Research Methodology (Mixed Methods): Expertise in Design Science Research (DSR), Action Research (AR), AI-augmented systematic literature reviews, qualitative and quantitative analysis (PLS-SEM).
Data-Driven Decision Making: Applying data analytics and insights to inform strategic business and technology choices.
Digital Transformation & Innovation Leadership: Guiding organizations through disruptive technological shifts and fostering innovation cultures through education and strategic advisory.
My Daily LLM Immersion: At the Cutting Edge of AI Application
“Since the arrival of ChatGPT-3, my engagement with AI Large Language Models (LLMs) has been relentless and transformative. It’s not just a research interest; it’s a daily practice. I’ve fundamentally redesigned my workflows across academia and consulting, constantly integrating and stress-testing the latest and most powerful models. This hands-on, ‘in-the-trenches’ approach allows me to push these systems to their limits, understand their nuanced capabilities firsthand, and discover innovative ways to leverage them for real-world efficiency and enhanced knowledge work.”
My Current LLM Toolkit Focus
My Education: Commitment to Continuous Mastery
My pursuit of knowledge is relentless, reflecting my belief that continuous learning is paramount in a rapidly evolving technological landscape. This journey has equipped me with a unique, multidisciplinary perspective:
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PhD Research in Information Management – Information Systems
NOVA IMS Information Management School (Current)
Focusing on Augmented Intelligence (AuI), ethical LLM adoption, and human-AI collaboration frameworks. -
Master of Science (MS), Data-Driven Marketing with Data Science
NOVA IMS Information Management School -
Executive Master in Digital Transformation and Innovation Leadership
IE Business School
(Beta Gamma Sigma – International Business Honor Society) -
Postgraduate Diploma, Digital Marketing
Digital Marketing Institute -
Master’s Degree, International Economics
Saint Petersburg State University -
Bachelor of Arts (BA), Economics
Grinnell College
This continuous academic progression, from economics to digital marketing, data science, innovation leadership, and now doctoral research in AI, underpins my approach to solving complex challenges at the intersection of technology, business, and human experience.
Experience in Action: Teaching, Training & Advisory
My commitment to knowledge transfer and ethical AI adoption is demonstrated through my ongoing roles:
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Faculty Member, Digital Transformation and Innovation Leadership
IE Business School, Madrid (Oct 2022 – Present, Part-time)
Designing and leading innovative, practical labs for Executive Masters students, creating experiential learning environments to transform professionals into digital leaders. -
Faculty Member, Data-Driven Marketing and Technologies
ESSEI Business School, Barcelona (Oct 2022 – Present, Part-time)
Leading lectures and practical workshops that teach Masters students to research, design and implement data-driven marketing strategies using Big Data, ML and AI. -
Data-Driven Marketing & Digital Transformation Consultant
Kamara Tech (Self-employed, May 2018 – Present)
Providing top-tier consultation services, equipping clients with the necessary skills and knowledge in digital and AI technologies, driven by a commitment to continuous learning and pursuit of the latest advancements. My current focus is on designing and delivering GenAI upskilling programs and ethical AI adoption strategies.
These roles allow me to continuously refine my approach to teaching complex subjects, engage with emerging challenges in AI adoption, and directly contribute to building future-ready leaders and organizations.
My Approach: Guiding Principles for a Human-Centric AI Future
Ethical Augmentation First: Technology, especially AI, should be designed and deployed to enhance human capabilities, creativity, and well-being – not to replace or diminish them.
Grounded in Rigorous Research: Practical solutions must be built upon a solid evidence base. My work integrates academic rigor with real-world applicability.
Human-Centric by Design: The needs, experiences, and ethical considerations of individuals are paramount in the development and implementation of AI systems.
Empowering Through Knowledge Transfer: I am committed to making complex concepts accessible and actionable, equipping individuals and teams with the understanding and skills they need to thrive. My teaching is practical, experiential, and designed for lasting impact.
Foster Responsible Innovation: I champion innovation that respects both organizational goals and personal fulfillment, aiming to illuminate pathways for sustainable and equitable AI growth.
Lifelong Learning & Adaptation: In a rapidly evolving field, a commitment to continuous learning, critical thinking, and a fearless attitude to dwell outside the comfort zone is essential.
Data-Driven & Outcome-Focused: Decisions and strategies should be informed by data, with a clear focus on achieving measurable, positive outcomes for all stakeholders in the “Win-Win-Win” model.
Disrupt for Positive Change: I believe in challenging established norms and legacy systems when they impede progress, equality, or the responsible adoption of beneficial technologies.